New seasonal trend
Baby Blue: An Icy Cocktail, Denim and Summer Energy
Light blue is the absolute king of the season. It feels like a sip of iced water on a hot day – cooling, refreshing and instantly full of energy. This micro-trend is all about capturing a sense of complete freedom, the scent of sea breeze and carefree moments with a coconut in hand.
If you are looking for a shade that highlights a summer tan and adds effortless lightness, you have just found it.

In this story, we focus on a few strong key pieces:
- Alena Dress: a fitted blue maxi dress that beautifully enhances the silhouette. It feels like a second skin – sensual, yet still incredibly fresh thanks to the colour.
- CoCo Blue Set: a light, airy outfit created for truly unforgiving heat.
- Denim set with a blazer: a classic in a modern version, giving the whole look an urban, slightly rebellious edge.
- La Mer Set: soft, airy and delicate, while still comfortable and beautifully cut.
- Nira Jumpsuit: tied at the waist, covered in delicate florals, feminine and light like a summer breeze.


How to wear it? Play with contrast
The secret to a modern look lies in mixing shapes and moods. The Alena dress looks stunning on its own, but try throwing an oversized Sue blazer over it in ecru or chocolate brown. The denim set, in turn, pairs perfectly with our smooth, minimal tops. It is the kind of outfit that translates effortlessly from “beach chill” into “city chic”.
Where to take this look?
Baby Blue with Nimes
Discover blue-toned looks that bring lightness, freshness and effortless summer energy.
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